Personal Profile - Steve Kershaw

I have over thirty years experience within the hunting fraternity. I am a registered gun dealer capable of saving you considerable amounts of money on the purchase of rifles. Amongst my field skills are stalking, where I take private parties to hunting grounds both at home and abroad and I am heavily involved in pest management within my local rural community, controlling the numbers of foxes in a humane and professional manner.

As well as my experience in the field, I have considerable experience of training marksmen for pest control companies.

I have had many years experience in reloading ammunition for both my own rifles and colleagues in UK and Ireland. This began in pursuit of producing groups that would be consistent and perform out at ranges of up to 500 yards.

Standard factory ammunition is mostly adequate for the hunter who shoots periodically and is happy shooting average groups of around 1" to 2". In my opinion if you have purchased a rifle and scope to go hunting with, why not develop the third phase in custom ammo.

Every hunter's goal is a quick, clean kill. As a professional hunter myself, I know what demands are placed on the bullet and load, for big game. I have extensively researched bullets and tested their performance. Bullets retaining less than 50% of their original weight allowed animals to travel 110% further than did bullets retaining 80% or more?

Clean kills require proper bullet placement. Beyond that, you need the bullet to penetrate and have weight retention. Perfect performance comes in the results when a bullet passes through an animal to lodge just under the skin on the far side. Time and time again, in my opinion has shown that killing power depends on penetration. The bullet must penetrate to reach vital organs and create a wound channel. When you do lose a wounded animal, it's usually down to lack of penetration or the bullet breaking up, due to, to greater velocity. Some factory produced rounds may not have adequate bullet tips into complete the job in hand.

The same theory does not apply when fox and vermin shooting, these bullets are designed to give maximum expansion and maximum tissue damage at high velocity's over extreme distances. Velocities may reach in and around 4000 fps.

As staunch enthusiasts, we are faced with the challenge to preserve the traditions of hunting and the shooting sports. I can assure you that I am completely committed to the task that lies before us.

Our Commitment
In order to provide our valued customers with the best products and services available, Precision & Custom Rifles will continue to search for product improvements of existing products, continue to introduce innovative new products, and continue to provide the highest level of customer service in the industry.

May I take this opportunity to thank you for your loyalty  and I encourage you to join us as we endeavour to preserve our
outdoor traditions for generations to come.